Clearly the desired traffic is looking for the product or service you have to offer.
It depends a great deal what your product or service is,
but most any product or service will benefit by being presented
to the audience that is actually interested in it.
This can be determined with live feedback in real
time using data gathered from network coupon codes,
survey's etc. distributed in a timely manner on these networking sites.
I most cases social networking is a
plus for retail sales and a very good method of creating a
strong brand name presence.
Twitter and facebook are two of the most popular
social networks with billions of pageviews per year.
The numbers alone are impressive but until they are
properly dissected and reassessed, they are just numbers.
It is no consolation that 300 billion worth of products or services per year
sell online, if you sell fake weasle-skin hats and they only
made 5 dollars online last year.
Advertising performs differently for different companies and products
or services. Or goal is to provide you with the best possible
audience with which you can communicate on Twitter or other social networks,
your product or service links in a way that is both effective and
permitted on the sites in question.